The Midwife in Vienna, a European wellness brand founded by Austrian midwife Sarah Lares, has expanded its U.S. presence by launching its organic maternity and baby products on OneLavi.com. The brand brings nearly two decades of midwifery experience to its product formulations, which are crafted in Austria from certified organic, food-grade ingredients. Sarah Lares, founder of The Midwife in Vienna, emphasized the importance of this expansion for American families. As a midwife, I've witnessed firsthand the importance of simple, natural solutions during one of life's most transformative times, Lares stated. Partnering with One Lavi allows us to reach more families who value clean, honest products rooted in care.
The brand's product line includes several specialized offerings designed to support mothers and babies through pregnancy, birth, and early childhood. Their Back to You organic tea supports postpartum recovery and uterine healing, while Calm the Belly organic tea eases pregnancy-related digestive discomfort. For infant care, Gentle Baby Oil nourishes delicate newborn skin with soft, unscented hydration, and Mother's Bath herbal soak helps restore and relax mothers after childbirth. Known for its minimalist, organic formulas and sustainable production methods, The Midwife in Vienna has earned global recognition for its commitment to simplicity, trust, and natural care.
All products are manufactured in Austria using certified organic ingredients, with many formulations being vegan and food-grade, reflecting the brand's core values of sustainability and purity. OneLavi.com serves as a curated online destination for premium beauty, health, and wellness products, making this partnership a strategic move for both companies. The availability of The Midwife in Vienna's products on the platform represents a significant step in the brand's ongoing expansion into the U.S. market, providing American consumers with easier access to European-crafted wellness essentials that combine traditional midwifery knowledge with modern sustainable practices.
This expansion matters because it addresses growing consumer demand for transparent, ethically-produced wellness products, particularly in the maternity and infant care sectors where ingredient safety is paramount. By leveraging Lares' midwifery expertise and Austria's stringent organic certification standards, the brand offers an alternative to mass-market products, potentially influencing industry norms toward greater purity and sustainability. The partnership with One Lavi also reflects broader trends in e-commerce, where curated platforms are becoming key gateways for international niche brands to reach U.S. audiences, facilitating cross-cultural exchange of wellness traditions while supporting conscious consumerism.
