FG Brands, a self-care and wellness platform, has announced a national rebrand for its flagship franchise, formerly known as LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new brand identity, featuring expanded service offerings and an enhanced digital presence. This rebranding marks a significant milestone in the company's evolution as a leading beauty and wellness franchise opportunity.
Bare&Sol is now positioned as a franchise opportunity that provides members and guests with two high-demand beauty wellness routines: expert hair removal and airbrush spray tanning services, all under one roof. This combination creates two distinct revenue streams for the brand, which is founded on expert-level care, skin-loving ingredients, and an inclusive experience. The rebrand reflects years of robust growth and positive consumer feedback, leading to a bold new vision for the future.
Jan Zalud, CEO of FG Brands, stated, “We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction. When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them. Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler, built for today’s discerning consumers.”
With more than one million Brazilian sugaring wax services performed to date, Bare&Sol has perfected sugaring hair removal and combined it with professional airbrush tanning. The brand is the only membership-driven franchise model that focuses exclusively on these specific services. Sugaring uses an all-natural sugar paste, free of harsh chemicals found in traditional waxing, while airbrush spray tanning is UV-free and customized by trained estheticians. Together, these services position Bare&Sol as a full-service skin-wellness destination, capitalizing on growing consumer interest, particularly among Millennial and Gen Z demographics.
The rebrand also includes a fully reimagined studio design, featuring clean lines, warm textures, and a calming, modern aesthetic that replaces the traditional clinical feel associated with hair removal. This design shift aims to create an elevated experience for today's beauty consumer. For more information about memberships or to book appointments, visit https://bareandsol.skin.
FG Brands, the parent company, is a self-care and wellness franchise platform that also owns Facial Collective. The platform is designed to be the franchise industry’s first co-located business model, empowering entrepreneurship around self-care. For details on becoming a franchisee, visit https://fgbrands.co.
