FG Brands, a self-care and wellness platform, has unveiled the franchise industry's first dual-concept beauty studio, combining its two skincare brands, Bare&Sol™ and Facial Collective®, in a single location. This innovative model allows franchise owners to offer a comprehensive range of whole-body skincare treatments, from hair removal and airbrush tanning to facial treatments and injectables, all under one roof.
The dual-concept studio is designed to meet the demands of today's discerning beauty consumers, providing effective and affordable self-care solutions. By keeping both brands distinct yet co-located, FG Brands leverages their complementary nature to create significant operational and labor cost synergies, as well as revenue growth opportunities through cross-selling.
The first such studio is set to open in Birmingham, Alabama, on Friday, Aug. 21, with over 1,000 members already signed up, projecting more than $1.25 million in first-year revenue. The 1,950-square-foot facility features 10 treatment rooms, showcasing the potential of a membership-based business model with recurring revenue streams.
Jan Zalud, CEO of FG Brands, emphasized the strategic advantage: “Combining face care through Facial Collective® and hair removal and airbrush tanning through Bare&Sol™ into one convenient location is designed to offer our clients the ultimate in value and convenience - an all-inclusive experience where every customer is made to feel welcome. And for our franchise partners, it delivers the best possible opportunity to drive exceptional revenue per square foot.”
Bare&Sol™, formerly LA Bikini, specializes in all-natural sugaring hair removal and UV-free airbrush spray tanning, while Facial Collective® offers high-performance, curated facial treatments, skincare products, and minimally invasive injectables. Both brands operate on membership-based models, ensuring recurring monthly revenue for franchisees.
The new dual-concept studios feature a modern, serene design with clean lines and warm accents, moving away from the clinical feel of traditional spas. With memberships starting as low as $49 per month, the studios aim to make routine self-care accessible and affordable, catering to consumers seeking a “boutique fitness for the skin” experience.
This launch marks a significant milestone in the beauty franchising industry, setting a new standard for integrated service offerings and operational efficiency. As FG Brands continues to expand, this dual-brand model could redefine how beauty services are delivered, benefiting both franchisees and consumers.
